5 Fav Business and Strategy Posts — August 28th

I don’t know about you but I love a good cup of cof­fee, a felling that was only enhanced after the birth of the twins. Faced with years of par­tic­i­pa­tion, think parental draft, in fundrais­ers left I would love to see more inno­v­a­tive fundraiser con­cepts. In most schemes, the group rais­ing the money buys some­thing to sell at a profit— cook­ies, or choco­late bars for exam­ple. Newhall Cof­fee has devel­oped a pro­gram that lets groups sell cus­tom, branded cof­fee blends on an ongo­ing basis and receive quar­terly dona­tions in return. For you New Yorker’s thing Fair­way blends like Firehouse.

 

The era of media being all things to all peo­ple ended about 10 years ago, most of us just didn’t rec­og­nize it at the time. Lines of pub­li­ca­tions need to be struc­tured and set free as strate­gic busi­ness units. What this means is that they must be given the free­dom, to estab­lish them­selves as viable for their selected audi­ence. This Forbes arti­cle also takes that posi­tion and inves­ti­gates how social media can be lever­aged under this dynamic to turbo charge a unit’s success.

 

A new media age sur­vey reveals that Britons are devel­op­ing a taste for watch­ing TV online. But its largely soli­tary — shar­ing via social media is still rel­a­tively rare. The ques­tion I was left with after read­ing this arti­cle was “Is the same true for the US, rest of the world? Or do geo­graphic regions no longer matter?”

 

In this post Chris Bro­gan com­bines a topic that he a co-author Julien Smith talk about in Trust Agents with a page out of Stephen R. Covey’s 7 Habits of Highly Effec­tive Peo­ple. What he sheds light on in the fact that all types a rela­tion­ship cur­rency (banked favors) have an expi­ra­tion date, thus you must con­stantly bank new currency.

 

Have you ever meet a cor­po­rate sto­ry­teller? If not let me intro­duce you to Michael Mor­go­lis. Check­out both this post and his blog to get a sense of the value sto­ry­telling have for you as you go through life.