We’re not going to nail it.
Nothing could be truer in this day and age when it come to business planning. Undertaking exercises in long-range planning and forecasting assumes that the business’ contextual environment has a level of stability and certainty… well at least enough to make us feel comfortable that we can range the behaviors. I know that when I started my business life in the Financial Planning & Analysis group of a Fortune 50, assumptions about magnitude and direction weren’t the concern.
Expect to be Wrong
Tighten Your Re-calibration Cycle
Learn to Love Feedback
Stand on Conviction… Until New Information Changes Your Mind