5 Fav Business and Strategy Post #32

 

Nielsen: PCs, eread­ers are tak­ing the back­seat to tablets
It should come as no sur­prise that a recent Neil­son study showed that tablets are pulling con­sumers away from desk­top PCs, but did you know that it is also tak­ing a big bite out of lap­tops, e-readers and portable media play­ers as well? Amaz­ingly the device cat­e­gories that showed the largest usage gains after tablet own­er­ship, con­nected inter­net tv (21%) and portable gam­ing con­sole (26%), had respec­tively only a 1% and 3% attri­tion rate (stopped using because of tablet ownership).

 

Great list, this stroll down mem­ory lane demon­strates why busi­ness peo­ple need to expose their assump­tion to mar­ket scrutiny dur­ing the devel­op­ment process. Game changes all that defied out­dated busi­ness models.

 

P.S. I use the first as a teach­ing tool in my entre­pre­neur­ship class.

This is a sum­mary of Steve Rubel’s AdAge arti­cle that looks at how media brands are fac­ing increased com­pe­ti­tion from the pop­u­lar­ity of sev­eral upstart con­tent cura­tors. The under­ly­ing dri­vers are the rapid rise of mobile devices, remix­ing tech­nolo­gies and paywalls.

 

 

Another arti­cle to include in the ‘should we be focused on social media or social net­work’ debate. This post dis­sects a recent For­rester Research report, which con­clude that some 62% of online retail­ers believe that social media’s impact remains unclear. Just remem­ber that one needs to have both client acqui­si­tion and reten­tion to achieve a truly sus­tain­able busi­ness. One of the most impor­tant boxes on the Busi­ness Model Can­vas is ‘Cus­tomer Rela­tion­ships’. This is where social efforts are a very strong tool; they allow you to pull the market’s pulse directly into your busi­ness operations.

 

Ques­tion: will mobile sig­nif­i­cantly change their game? Or does it even the play­ing field for brick-n-mortar retailers?

 

For those that do and even those that don’t believe that social mar­ket­ing help small busi­nesses, we can all agree that the best mar­ket­ing results are had when mes­sages where the most eye­balls are focused. Then we all need to take a look at the mobile mar­ket­place. Over 70% of the world’s pop­u­la­tion has a mobile sub­scrip­tion, and mobile users are highly active. Of the ten ways dis­cussed the one that has had the largest impact is num­ber five, pulling indi­vid­u­als to your site / mes­sage with mobile bar­codes — also known as a Quick Response or QR codes. Although some­what new to the US mar­ket­place they are preva­lent through­out the rest of the world. It’s one to watch in 2011.