5 Fav Business and Strategy Insights #33

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Fam­ily, a rev­e­la­tion hit me this week about this blog series. The base premise has been that I would high­light the five most inter­est­ing post that I read dur­ing the week. I have always focused on posts that were deliv­ered dur­ing the past seven days, but what if I read for the first time an inter­est post that was crafted out­side of that week period? Bet­ter yet, why am I arti­fi­cially lim­it­ing myself to blog posts? 

The pur­pose of this vehi­cle is to present rel­e­vant insights that help pro­pel our busi­ness knowl­edge and under­stand­ing for­ward. Want an exam­ple of what I mean? Check­out this week’s first of five.

That’s why I’m chang­ing out ‘Posts’ in the title name to ‘Insights’. It bet­ter fits how we need to think in this cross-platform envi­ron­ment. As always, I’ll never going into depth about the finds, so I encour­age you check them out if they sound interesting. 

This week’s first item of inter­est is episode 2: ‘Look­ing for the Change’ of the WHAT THE FUTURE (WTF) Television series that comes to us cour­te­ously of CNBC World. It focuses on MPESA (Mobile PESA), the African mobile pay­ments sys­tem that is lead­ing the world. With 11,000 new cell phone signups a day it is def­i­nitely a trend to watch.
 
Diego Rodriguez, a part­ner at IDEO and a found­ing pro­fes­sor at the d.school at Stan­ford talks about the 21 aspects of being a good inno­va­tor. The one that I find most inter­est­ing comes right off of the top ‘Expe­ri­ence the world instead of talk­ing about expe­ri­enc­ing the world’. This falls right in line with the busi­ness model gen­er­a­tion (BMG) mind­set that I have shift to over the last 12 months. After all, it’s all about mak­ing inno­va­tions hap­pen which means that you need to take action, absorb feed­back, and then adjust.

An inter­est­ing TED-x talk by Nilofer Mer­chant on inno­va­tion and the inter­nal (per­sonal and orga­ni­za­tional) hang-ups that derail ideas aug­mented with the take­aways that Tim Kastelle devel­oped from the talk. 

The bot­tom line is some­thing that we all know, thanks new media for beat­ing this into us, in this new econ­omy we are all infor­ma­tion com­pa­nies. It’s all about build­ing value by cre­at­ing and deliv­er­ing a desir­able cus­tomer expe­ri­ence. Small busi­ness own­ers, this post takes a how best to first engage in the needed cus­tomer conversation. 
 
It’s all about the tim­ing, whether it be sports, cook­ing, or ideation. Granted that tim­ing in each of these cases is slightly dif­fer­ent it all boils down to under­stand­ing when to move to the next phase. In busi­ness encoun­ters, when you deliver your story makes all the dif­fer­ence of whether or not a meet­ing is suc­cess­ful or not.  

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