CLIENT NOURISHMENT is too important to be served by a commodity
One size fits none. Don’t force your market to adapt to you. Develop a solution, message, and system that fits their need, situation, and decision-making process.
– attract more interest
– improved cash flow
– focus on what’s really important
ARM YOURSELF with the thought processes required to be a breakthrough thinker and doer
Look beyond the client-provider interface. Relentlessly pursue your quest for insight and knowledge on your client’s overall value configuration.
Quit the common. Be willing to go against the grain at times; but first arm yourself with the tools required to measure the risks.
– exercise more control over your venture
– exploit the right opportunities
– exceed expectations (theirs & yours)
deliver CLARITY through a dynamic, continuous 2-way learning network – connected action
Sit out of the ‘Hit-or-Miss’ game. Follow a reliable and repeatable customer-centered offering development process to stay aligned with the ever-shifting market demand.
Nothing is ‘All-or-Nothing’. Develop strategic-driven tactical tests (quick hits), then allocate resources to the most productive uses.
– ability to make quick decisions
– confidently realign and refocus after unexpected changes
– quantifiable results reduce your reliance on outside consultants
tackle DIFFERENCE-MAKING PROJECTS and use creativity to discover innovative solutions
Be innovative; provide a service that makes a difference to your customers.
– stand apart from the crowd
– engender trust
promote AREA EXCELLENCE & ACCOUNTABILITY versus functional excellence
Get into lockstep. Opportunities in today’s market require swift action. Punch through the artificial separation of functions. Fully integrate your business model, business development activities, and asset usage.
– drive innovation
– improved cash flow
control YOUR DEEPEST PERCEPTION of yourself to achieve your dreams
What’s the payout you ask. By embracing these behaviors you will be rewarded with:
– earned trust
– exceeded expectations
– quantified results
I originally developed this manifesto in 2005 while leading my boutique consultancy that focused on help media and technology concerns make a difference to their community. This would of been a ‘diggin in the crate’ post but five years later and it rings truer than ever.