The art of innovation involves asking questions. Lots of them. Here is a list of ten of the right questions to ask as you endeavor to make your business model better. If you ask these questions as part of your routine, you will demonstrate that your clients, partners, and champions matter.
- What is the market saying?
- What was misunderstood?
- What cost too much — money, time, brand capital..?
- What was too complicated?
- What was just silly?
- What metrics are missing?
- Are we positioned correctly for our capabilities — “sustaining” or “disruptive innovation?
- Who can we partner with to present a stronger client-centric experience?
- What is it that we don’t know, yet?
- How honest have we been with ourselves?
