Checkout this article from paidContent.. http://cnt.to/k9A
"We’re trying to show how digital and other platforms, our magazines, our TV programming, all revolves around close interaction with our audience, and how digital is central to that",
Janet Balis, MSLO EVP of Media Sales & Marketing
Janet Balis echos the key point of a comment the I made earlier today regarding this article form Mitch Joel concerning the public buzz around how digital technologies will kill exiting media forms. The Six Pixels of Separation post focus on the print industry’s ‘Power of Print’ campaign.
My comment was,
It’s all about the experience and as we all know experience – along with value – is comprised of many subjective components.
I have the privilege of being an adjunct at a New York City university teaching new venture development. I am consistently amazed at the number of young people who look to produce innovative experiences within well established stable industries. The key point of the video and comments above is that people will adopt the mix of forms to best suit their individual preferences. As a tail end Baby Boomer I want to be able to sort my information electronically then determine what is my preferred source based on factors like content length, location (home/work/commute), etc.
I love to retool business models so I’m in the space and looking forward to the fun."
What do you think?