Digital Media: Cross-Platform Express

For those, like myself, that weren’t at MIP 2010 take heart. Just like the past few years there was a lot of buzz sur­round­ing the speed at which tech­nol­ogy is forc­ing exist­ing busi­ness mod­els into irrel­e­vancy while open­ing the door for new expe­ri­ences. The the MIP Dig­i­tal Wrap-Up Ses­sion, see video here, was deliv­ered by Gavin McGarry. In the video he does an out­stand­ing job of tying together the strands of online, mobile and social media inno­va­tion in the con­text of the here and now. Key take­aways are:

• Data Min­ing: rev­enue reports by chan­nel often pro­duce sur­pris­ing results
• Micro-payments: sig­nif­i­cant in 2011; Face­book Credit to ease use of buy­ing things
• HTML 5: incor­po­rates video into html; it’s sim­ple cod­ing will fuel an explo­sion of web based video
• Twit­ter: enough said
• Seman­tic Web: blue­print to a new way of col­lab­o­rat­ing online… the next dis­rup­tive wave
• Cre­ative Com­mons: the way for­ward for con­tent businesses

Clearly, espe­cially when dis­cussing con­tent, there is no rea­son to seg­ment the world into off-line, online and mobile. Holis­tic busi­ness model impli­ca­tions, how­ever, are a dis­cus­sion for another arti­cle or post.