Do you see Pop-Up Strategic Alliances in your future?

To some of us when we hear the word pop-up our mind immediately pulls up a picture of children's books, frozen treats, or being interrupted while surfing online by a completely uninteresting promotion. Well, you might just have to reboot your thinking, especially if you're looking to leverage unique strategic partnership opportunities. In NYC the Gap and the fitness chain Crunch have teamed-up to developed a pop-up store deemed the Fitness Lab. The focus of this one month alliance is to promote the Gapbody Sport collection and Crunch's training services. You can read the post that brought this to my attention on Springwise at http://springwise.com/retail/gapfitnesslab/

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