Extending Business Models Beyond Content

Accord­ing to a recent Edel­man report the enter­tain­ment sec­tor is on the cusp of under­go­ing an expe­ri­ence rev­o­lu­tion. One dri­ven by today’s audi­ences which are demand­ing that cre­ative orga­ni­za­tions go beyond con­tent cre­ation into pro­duc­ing com­pelling expe­ri­ences. Expe­ri­ences that dis­tin­guish them­selves and have con­sumers want­ing to com­ing back for more. Take a look at these findings:

• 70% of peo­ple 18–34 in the U.S. con­sider social net­work­ing to be a form of entertainment.
• In 2010 the Inter­net sur­passed movies and is now sec­ond only to TV in both the US and UK.
• Social net­work­ing scored the high­est in per­ceived value, with 40% of U.S.

The impli­ca­tions are clear.  Enter­tain­ment busi­ness mod­els must go beyond focus­ing on great con­tent but must also stretch the enve­lope cre­at­ing com­pelling, inter­ac­tive expe­ri­ences for con­sumers. Expe­ri­ences that not only get con­sumers more deeply engaged but can also increase their value perception.