Media Reforestation — the ‘un’ business model

When you think about media busi­ness mod­els the last thing that would come into your mind is the desired out­come being unas­signed, unknown, and just plain old out in the wind. But this exactly what Steve Ruble believes will hap­pen; media weav­ing an even tighter con­nec­tion between those ini­ti­at­ing the story and those who are expe­ri­enc­ing it to col­lec­tively craft the end result. I know, I know… you’ve heard all of this before, well the twist in Steve’ the­ory is that our devises will autonomously con­tribute to a pool of col­lec­tive insights, expe­ri­ences, and activ­i­ties that will craft the con­tent. Check out his post and let me know what you think. Is this fea­si­ble or more impor­tantly some­thing that soci­ety should encourage?