ADMS Conversation: “Next New Media”

ADMS Conversation: “Next New Media”" />

The Abu Dhabi Media Sum­mit was a three day event focused on bring­ing together top media play­ers and their coun­ter­parts to dis­cuss the future of the Media Indus­try. This ses­sion was focused on how band­width and mobile devices are rewrit­ing the rules. In par­tic­u­lar what are the next busi­ness mod­els? The panel included:

• Tim Arm­strong, Chair­man & CEO, AOL
• Dr. Kai-Fu Lee, Chair­man & CEO, Inno­va­tion Works
• Jon Miller, Chair­man & CEO, Dig­i­tal Media Group, News Corporation

Key Points

Tim Arm­strong: The ques­tion on the table is how do you take the qual­ity of con­tent, qual­ity of media and mix it together with the speed and dis­tri­b­u­tion? The con­tent model is a huge oppor­tu­nity. In AOL’s opin­ion $10 to $20 bil­lion of brand spend­ing (adver­tis­ing / pro­mo­tion) needs to shift in the direc­tion of higher qual­ity con­tent vehicles.

Jon Miller: One is start­ing to see the rise of pre­mium [high qual­ity pro­duc­tion] con­tent on the web. The key to sus­tain­ing this trend is the eco­nom­ics… the abil­ity of con­tent pro­duc­ers to develop multi-stream rev­enue models.

Dr. Kai-Fu Lee: Con­tent, not just media, busi­ness mod­els must lever­age the three core strengths of the Inter­net. tar­get­ing poten­tial for adver­tis­ing mea­sur­ing con­sumer actions that are deemed valu­able con­sol­i­dat­ing the mar­ket­ing and sales channel

Watch the recorded ses­sion.