digital

Media Reforestation — the ‘un’ business model

by Donald McMichael
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When you think about media busi­ness mod­els the last thing that would come into your mind is the desired out­come being unas­signed, unknown, and just plain old out in the wind. But this exactly what Steve Ruble believes will hap­pen; media weav­ing an even tighter con­nec­tion between those ini­ti­at­ing the story and those who are […]

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The Future of Magazines, Not… well Maybe.

by Donald McMichael
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This arti­cle ran in was a recent post on the paid­Con­tent site. It takes a high level look at the pro­duc­tion and expense impli­ca­tions (busi­ness mod­els) asso­ci­ated with re-imaging mag­a­zines for the soon to be released iPad. Makes you won­der if spe­cific pub­li­ca­tions can gain a com­par­a­tive advan­tage if they are will­ing to hit the […]

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Cross-platform media business model steps to the front

by Donald McMichael

Check­out this arti­cle from paid­Con­tent.. http://cnt.to/k9A “We’re try­ing to show how dig­i­tal and other plat­forms, our mag­a­zines, our TV pro­gram­ming, all revolves around close inter­ac­tion with our audi­ence, and how dig­i­tal is cen­tral to that”, Janet Balis, MSLO EVP of Media Sales & Mar­ket­ing Janet Balis echos the key point of a com­ment the I made […]

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