Checkout this article from paidContent.. http://cnt.to/k9A “We’re trying to show how digital and other platforms, our magazines, our TV programming, all revolves around close interaction with our audience, and how digital is central to that”, Janet Balis, MSLO EVP of Media Sales & Marketing Janet Balis echos the key point of a comment the I made […]
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Donald McMichael uses a quantitative bias to help concerns answer two simple questions “Where do we play?” and “How do we win?”.
My Backstory…