Ran across the post below on the Wisconsin Technology news site WTNNews.com. It debunks (one of my favorite words) the myth that professional service businesses need not worry about being perceived and treated as a commodity.
I know that this is something I’ve always circled back to several times over the last decade. How do you, or your business, keep from being a commodity? Here’s my key drivers:
- Be outcome-centric; focus on providing outcomes that drive value
- Keep running; always learn new relevant skills
- Be the advocate; support causes that are really important to your target market