photo from Acer via Businesswire.comWhile I never going into depth about the finds, I do encourage you check them out if they sound interesting.
Steve Rubel and David Armano pulled together their projections for the most interesting trends to watch in 2011. The one trend that I noticed taking hold in the last half of 2010, thanks to Michael Margolis over at GetStoried.com, was Transmedia Storytelling. I’m always up for a good story and lord knows that you need to be able to articulate a compelling value-based one in the strategic alliance and joint venture development space.
The news coming out of this week’s CES makes it seem that tablet PC or here, there, and everywhere. With half of the US households projected to have at least one tablet by 2015 the question placed squarely in front of every publishing strategic planning team is ‘Where will the minutes spent reading/viewing content on the tablet come from?’ After all, there are only 24 hours in the day and comprehending information isn’t something that can be done easily while multi-tasking. Ken Doctor explores this topic and also how media content pricing will play into consumer habits and the financial plan of existing concerns.
Umair Haque argues in his post on the Harvard Business Review blog that the habits of industrial age institutions — corporations, banks, governments – need to change. Or more specifically, they need to create enduring, authentic value for people versus extracting wealth. Umar consistently challenges convention; read the post and let everyone know what you think. Needless to say there is a vibrant comment section.
Having young children I get why Netflix has been all the rage in household with kids in the school set. Having been in the entertainment/media industry with concerns like Viacom for over a decade I can also understand their mixed feeling towards the same. In this paidContent.org article Turner Broadcasting chairman and CEO Phil Kent talks about how the TV business is circling the wagons to marginalize Netflix’s upstart streaming service.
While traditionally brand attributes were confined to product features and tangible identity elements, increasingly small business leveraging something else entirely – their purpose. Purpose branding focuses on the entity’s reason for being (purpose), their story, and their personal human touch. The article gives five ways that this notion manifests itself. The one that resonates most with me is ‘Story as Purpose’. This shouldn’t be a surprise given my above comment about 2011 trends.