Quite often it’s not what you say but how you say it. In the case of business plan narratives it’s both what you have to say and how you say, according to Paul Hobcraft, group lead at Agility Innovation.
“Framing the business model needs a compelling story so that it can be quickly and well understood by others” say Paul. When pulling together your pitch you need to work through the 7 steps associated with creating narratives and storytelling. Ultimately you’re looking your concept’s story that, as Paul states, “…conveys its value, its sense of mission, your personal visions…”.
Here’s the full story.