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donald mcmichael

donald mcmichael

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case

Niche Marketing Service

12:08 am

Exploited a market gap that not only made standalone sense but enhanced the potential of the venture's sister company. The Challenge: Provide focus and direction to proposed destination marketing entity. An entity tied to the hip of its older sister Avocet Travel, a niche-destination tourism

Rescuing the Dream

12:07 am

Salvaging a once in a lifetime opportunity. The North American Division of a Global 50 corporation wanted to drive quantifiable minority participation in an overlooked multi-billion dollar retail segment. The driving force for this initiative was the entities pending exit from convenience store

Stepping Out Right

12:06 am

The founders of iAnswers had a dream. To create a digital marketplace for the exchange of niche information, advise, and answers to web-based projects. Challenge: Stand up the business Actions: I was engaged to help realize their concept - to become the leading New Media information exchange.

Asset Divestiture

12:05 am

Extracting value from an unprofitable, dying business. The world is a four dimensional place (the best know three plus the element of time). What filled a strategic directive yesterday may be needlessly sucking up critical assets today. In the mid-1980’s Showtime Networks (SNI) setup a retail

Pivoting a Business

12:05 am

In the late 1990s the traditional cable network model of aggregating content was under attack. Digital technologies had powered a rapid proliferation of additional channel. As the middleman in the 'uncut movies for TV' business Showtime Networks value was essentially based on scarcity; of content

US – Brazilian Enterprise

12:04 am

Translated creative vision into a solid business model. A promising joint US-Brazilian enterprise's nascent concept needed a clear focus. The initial concept was to use the Internet to revolutionize the distribution of Afro Brazilian culture/music. The original vision was to build a professional

Capital Market Financing

12:03 am

Securing sufficient funding from the right strategic investors. Action: Results: A $30 million (cash plus in-kind services) 3-way funding structure that positioned employer to capture a greater return-on-investment.

Marketing Package

12:02 am

… we needed help that was both business and technically savvy, would hit the ground running, and provide a customized solution for our real-business need. For us, TMG was an obvious choice. We had past positive experiences with the founder, Don, and firsthand knowledge of the work he did while at

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THE 411 ON THIS SITE

Donald McMichael
Insights for entrepreneurial leaders that help them answer two fundamental questions "Where should we play?" and "How do we win?".

Why am I passionate about this? Well here’s

My Backstory...

Recent Posts

  • Don’t call it a comeback
  • Drowning in Data, Surviving with Smarts: Why AI Alone Isn’t the Answer
  • Finding the 10% That Matters: A CFO’s Guide to Strategic Data Use
  • Navigating the Ethical Landscape of AI-Driven Process Optimization
  • Boosting Efficiency: The Power of AI Process Optimization

“At the end of the day, finance leaders have to be proper storytellers. You have to be constantly on top of your data and tell the story behind the numbers... The CFO has to be on top of information flow at all times.”

Gerardo Adame, VP Finance at XP Power, and Mark Partin, CFO of BlackLine

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When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps. - Confucius

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