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donald mcmichael

donald mcmichael

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Niche Marketing Service

January 1, 2010

Exploited a market gap that not only made standalone sense but enhanced the potential of the venture's sister company. The Challenge: Provide focus and direction to proposed destination marketing entity. An entity tied to the hip of its older sister Avocet Travel, a niche-destination tourism

Rescuing the Dream

January 1, 2010

Salvaging a once in a lifetime opportunity. The North American Division of a Global 50 corporation wanted to drive quantifiable minority participation in an overlooked multi-billion dollar retail segment. The driving force for this initiative was the entities pending exit from convenience store

Stepping Out Right

January 1, 2010

The founders of iAnswers had a dream. To create a digital marketplace for the exchange of niche information, advise, and answers to web-based projects. Challenge: Stand up the business Actions: I was engaged to help realize their concept - to become the leading New Media information exchange.

Asset Divestiture

January 1, 2010

Extracting value from an unprofitable, dying business. The world is a four dimensional place (the best know three plus the element of time). What filled a strategic directive yesterday may be needlessly sucking up critical assets today. In the mid-1980’s Showtime Networks (SNI) setup a retail

Pivoting a Business

January 1, 2010

In the late 1990s the traditional cable network model of aggregating content was under attack. Digital technologies had powered a rapid proliferation of additional channel. As the middleman in the 'uncut movies for TV' business Showtime Networks value was essentially based on scarcity; of content

US – Brazilian Enterprise

January 1, 2010

Translated creative vision into a solid business model. A promising joint US-Brazilian enterprise's nascent concept needed a clear focus. The initial concept was to use the Internet to revolutionize the distribution of Afro Brazilian culture/music. The original vision was to build a professional

Capital Market Financing

January 1, 2010

Securing sufficient funding from the right strategic investors. Action: Worked with outside Investment Bank to develop Private Placement Memorandum (PPM). Participated in strategic partner negotiations and evaluated proposed funding structures. Build dynamic financial model that

Marketing Package

January 1, 2010

… we needed help that was both business and technically savvy, would hit the ground running, and provide a customized solution for our real-business need. For us, TMG was an obvious choice. We had past positive experiences with the founder, Don, and firsthand knowledge of the work he did while at

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Donald McMichael
Insights for entrepreneurial leaders that help them answer two fundamental questions "Where should we play?" and "How do we win?".

Why am I passionate about this? Well here’s

My Backstory...

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  • Standing Tall
  • Desmond Tutu
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  • Who are you looking to serve this year?
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“Our problem isn't the volume of information; it's how we make sense of it all. Our biggest issue is how we make decisions in the workplace.”

Jay Acunzo

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When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps. - Confucius

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