Can you measure the value of a business’ design competency? Dr. Peter Zec and Burkhard Jacob believe that one can. They provide a unique perspective for looking at design and business. It’s a good thing too. With the increasing necessity to continuously innovate business leaders need to arm themselves with tools and processes that allow them to better understand these risk/reward profiles. Read about this at reddot online.
Good design is good business. – Thomas J. Watson Jr., Former President IBM