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donald mcmichael

donald mcmichael

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Five Forces Model

What Now?

Don’t Call It A Comeback: Porter’s Five Forces Model

February 8, 2010

In part one of this series, which can be found here, we started to take a look at strategic analysis methodologies. The first up was the Flagship Model developed by Alan Rugman and Joseph D’Cruz. It is presented as an alternative to the better known and used Five Forces Model which was developed by

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Donald McMichael
Insights for entrepreneurial leaders that help them answer two fundamental questions "Where should we play?" and "How do we win?".

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