Can you measure the value of a business’ design competency? Dr. Peter Zec and Burkhard Jacob believe that one can. They provide a unique perspective for looking at design and business. It’s a good thing too. With the increasing necessity to continuously innovate business leaders need to arm
Do you see Pop-Up Strategic Alliances in your future?
To some of us when we hear the word pop-up our mind immediately pulls up a picture of children's books, frozen treats, or being interrupted while surfing online by a completely uninteresting promotion. Well, you might just have to reboot your thinking, especially if you're looking to leverage unique
Part 1: Competitive Advantage without Michael Porter?
I was posed with a simple yet very poignant question today on Linked-In, is Michael Porter's Competitive Advantage Model incomplete? First off, here is the boiled down version of Michael Porter's concept. There are two types of competitive advantages a business can obtain: low-cost and
Niche Marketing Service
Exploited a market gap that not only made standalone sense but enhanced the potential of the venture's sister company. The Challenge: Provide focus and direction to proposed destination marketing entity. An entity tied to the hip of its older sister Avocet Travel, a niche-destination tourism
Rescuing the Dream
Salvaging a once in a lifetime opportunity. The North American Division of a Global 50 corporation wanted to drive quantifiable minority participation in an overlooked multi-billion dollar retail segment. The driving force for this initiative was the entities pending exit from convenience store
Stepping Out Right
The founders of iAnswers had a dream. To create a digital marketplace for the exchange of niche information, advise, and answers to web-based projects. Challenge: Stand up the business Actions: I was engaged to help realize their concept - to become the leading New Media information exchange.