A few months ago I started using the tagline ‘solves the tough[est] problems’. The use of a branding tagline is not the story. Companies have been at this for centuries and people have earned them since the beginning of time... think John the Great. What interested me during the development and
Business Model Development Tip: Discover the Game Changer
What do you do when all of your analysis and strategic planning ending up with answers that suggest “stay the course”? Especially when there is no evidence to support a shift but your gut is telling you to move. Business and strategic plans can be great operational tools if they are appropriately
Media Reforestation – the ‘un’ business model
When you think about media business models the last thing that would come into your mind is the desired outcome being unassigned, unknown, and just plain old out in the wind. But this exactly what Steve Ruble believes will happen; media weaving an even tighter connection between those initiating the
New Publishing Financial Model; Pull Out The Old Number 2s
We got it, the print news business model of yore is gone. Properties that can deliver more targeted results at a lower expense with quicker turn times have a way of prevailing. Now, Facebook is piling on... but wait it is also the key to a model that can save traditional publishing entities? Look
Digital Media: Cross-Platform Express
For those, like myself, that weren’t at MIP 2010 take heart. Just like the past few years there was a lot of buzz surrounding the speed at which technology is forcing existing business models into irrelevancy while opening the door for new experiences. The the MIP Digital Wrap-Up Session, see video
Business Planning vs Modeling
Business plans get beat up a lot. The realization that I’ve come to over time is that the entire development paradigm needs to be the context. I’m talking stepping back and looking at the entire plan-launch-monitor-adjust process. Business plans are just one facet of the equation. More precisely, it