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donald mcmichael

donald mcmichael

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The Future of Magazines, Not… well Maybe.

March 31, 2010 by Donald McMichael

magazinestandThis article ran in was a recent post on the paidContent site. It takes a high level look at the production and expense implications (business models) associated with re-imaging magazines for the soon to be released iPad. Makes you wonder if specific publications can gain a comparative advantage if they are willing to hit the reset button on their current thinking. You can read this short article ‘Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine’ here. Think differently then read why TBI Research believes that the iPad won’t save the magazine industry.

Filed Under: blog, Business Management Tagged With: digital, digital media, publishing

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