According to digital marketing agency PushOn businesses are using Foursquare, the location-based social network, in a number of ways. The top three are:
- Reviews – gaining customer feedback;
- Rewarding customers for taking prescribed actions related to their businesses in the form of special achievement badges or donating to charity based on a certain number of check-ins; and
- Increasing focus in leveraging their profiles in Foursquare's for SEO purposes – think local search.
Read the original post to learn example methods of implementing these concepts: http://bit.ly/90B96V+