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donald mcmichael

donald mcmichael

value-enhancing outcomes

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Value is Job #1

Ran across the post below on the Wisconsin Technology news site WTNNews.com. It debunks (one of my favorite words) the myth that professional service businesses need not worry about being perceived and treated as a commodity.
I know that this is something I’ve always circled back to several times over the last decade. How do you, or your business, keep from being a commodity? Here’s my key drivers:

  • Be outcome-centric; focus on providing outcomes that drive value
  • Keep running; always learn new relevant skills
  • Be the advocate; support causes that are really important to your target market
I’m definitely looking to add quality items. Do you have any?

Filed Under: blog, Business Management Tagged With: business insights, Business Model Generation, Business Strategy, business tips

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Donald McMichael
Insights for entrepreneurial leaders that help them answer two fundamental questions "Where should we play?" and "How do we win?".

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“Our problem isn't the volume of information; it's how we make sense of it all. Our biggest issue is how we make decisions in the workplace.”

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