Now and then life has a way of giving you a… well, reality check. I received mine one night in the form of a simple enough question from one of my graduate students. “What makes you so passionate about business?” I’m almost ashamed to say it, but I gave one of those common responses; “I’m thankful
How to Craft a Winning Market Entry Strategy – Special Licensing Agreements
We continue our investigation of the methods we can employ to expanding businesses into new markets. Inside today’s video we will focus on understanding contract manufacturing and franchising from the asset owner’s perspective. If the attributes of your product and company
How To Craft a Winning Market Entry Strategy – Licensing
Growing your business be expanding into new markets is one of the most tried & true business growth strategies. Many business leaders point toward it as the vision for their organization. Having a vision is key, but strategy execution earns the dollars. Inside today’s video I discuss
How To Craft a Winning Market Entry Strategy – Intro
With this post I’m introducing two new formats to this blog. I anticipate that both will not only provide a more robust flow of information but also stimulate conversations. The first change is visible right above this paragraph, video. I’ve included links to interesting video
The Revolution of Content – Sponsored by Mobile Devices
There is an interesting article on the Huffington Post site by Ramon Nuez that does a good job of laying out the case disruption in the content arena will only intensify. The catalyst, in his opinion, that supercharges this revolution is mobile. In particular video snippets that will be consumed on
Every Company Is a Media Company
This past week the 2010 New Media Academic Summit was held at NYU. One of the most interesting panel discussions covered the new models for media brands. Or more correctly, how every company - and person - can be a media brand and what it means for existing media, advertising, and product/service
New Business Model: Killing Papers Once And For All
“The Washington Times Tries to Reinvent Itself," New York Times Jan. 27, 1992 via Bill on Capitol Hill ...well at least as they had been know. Before, “publishing” meant printing information on sheets of paper. The Internet, in particular Google and social networking sites, disrupted this
Business Model: The Walled Garden of Ads… Apps
Beet.TV caught up with Marc Ruxin, Chief Innovation Officer of Universal McCann, to get the inside scoop on Madison Avenue's take on the current state of digital advertising. It should come as no surprise to anyone that both advertisers and their creative houses are on a quest to deliver messages
How Do You Achieve Better Strategic Planning Results?
picture by Eliya The following is a guest post by Martin Harshberger President of Measurable Results LLC, and Bottom Line Coach. I think strategic plans have gotten a bad rap. If you believe the research most companies don't even have one even though it is said that over 75% of businesses