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Here is a Method That is Helping Niche Businesses to Boost Sales

October 5, 2011 by Donald McMichael

I have the pleasure of teaching entrepreneurship at FIT (Fashion Institute of Technology) in NYC. Being a New York City based business school cloaked as a design/art institute provides fertile ground for discipline mash-ups.  The attached article from FT.com details the rise of retail mash-up, Antwerp’s concept stores which display and sell everything from clothing to cars under one roof.

From a financial point of view would this work. Absolutely, it is an opportunity for retailers – or manufactures – which promote niche item to band together to secure retail space they couldn’t of afforded individually by spreading the fixed cost across a large product base. Hey, if it works for large box stores why not a strategic alliance of common lifestyle retailers.
Financial Times | The future of shopping

Filed Under: blog, Business Strategy Tagged With: alliances, collaboration, design, strategic alliance

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