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donald mcmichael

donald mcmichael

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Stepping Out Right

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The founders of iAnswers had a dream. To create a digital marketplace for the exchange of niche information, advise, and answers to web-based projects.

Challenge: Stand up the business

Actions: I was engaged to help realize their concept – to become the leading New Media information exchange. Because of my experience in bringing concepts to reality I was tapped to provide COO-like services. In the capacity I was responsible for the refinement of the investor presentation and implementation of the back-office infrastructure. More specifically, design both the transactional and operational accounting system, as well as, work with the founders to crag the business and sales development plan.

Results: By being able to handle multiple projects, prioritize tasks, and meet deadlines my contribution resulted in the:

  • institution of a flexible business system
  • founders securing $1.5 million in seed funding
  • growth of headcount from 3 to a staff of 10

Filed Under: blog, case

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Donald McMichael
Insights for entrepreneurial leaders that help them answer two fundamental questions "Where should we play?" and "How do we win?".

Why am I passionate about this? Well here’s

My Backstory...

Recent Posts

  • Don’t call it a comeback
  • Drowning in Data, Surviving with Smarts: Why AI Alone Isn’t the Answer
  • Finding the 10% That Matters: A CFO’s Guide to Strategic Data Use
  • Navigating the Ethical Landscape of AI-Driven Process Optimization
  • Boosting Efficiency: The Power of AI Process Optimization

“At the end of the day, finance leaders have to be proper storytellers. You have to be constantly on top of your data and tell the story behind the numbers... The CFO has to be on top of information flow at all times.”

Gerardo Adame, VP Finance at XP Power, and Mark Partin, CFO of BlackLine

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When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps. - Confucius

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