For those, like myself, that weren’t at MIP 2010 take heart. Just like the past few years there was a lot of buzz surrounding the speed at which technology is forcing existing business models into irrelevancy while opening the door for new experiences. The the MIP Digital Wrap-Up Session, see video here, was delivered by Gavin McGarry. In the video he does an outstanding job of tying together the strands of online, mobile and social media innovation in the context of the here and now. Key takeaways are:
- Data Mining: revenue reports by channel often produce surprising results
- Micro-payments: significant in 2011; Facebook Credit to ease use of buying things
- HTML 5: incorporates video into html; it’s simple coding will fuel an explosion of web based video
- Twitter: enough said
- Semantic Web: blueprint to a new way of collaborating online… the next disruptive wave
- Creative Commons: the way forward for content businesses
Clearly, especially when discussing content, there is no reason to segment the world into off-line, online and mobile. Holistic business model implications, however, are a discussion for another article or post.